OREO Game Of Thrones
How a cookie brand joined
the battle for the throne.
Game of Thrones Season 8 was the final season that everyone was looking forward to.
Since this series is usually watched with delicious snacks and friends to share it with, we decided to use this opportunity to develop a campaign that was all about Snow, and Oreo.
The campaign aimed to leverage Oreo as the ideal snack to share while watching the finale and this was communicated through every touch point of the consumer journey - ecommerce, social media and through OSN, the exclusive provider of Game Of Thrones in the UAE and KSA.
So did we get the consumers excited about the fact that ‘cookies are coming’? Of course we did.
All digital videos on YouTube generated a VTR score higher than the benchmark of 15% and the entire campaign enjoyed a reach of 58.5% across all the markets. Plus the posts on Instashop, a popular ecommerce site, delivered a conversion rate of 78.5% in less than 1 week.
Now that’s what we call winning the throne!