BACARDI HOUSE PARTY
How does a brand own house party as a platform? Simple. Throw many house parties of epic proportions. A life-size house on the beach filled with fun interactive hotspots is a good place to start. We kept people engaged for hours and in turn flooded their social media accounts.
People came by the numbers and invited Bacardi into their homes as they threw their own epic house party. The result: The Bacardi house party platform is being implemented across South Africa, India, Lebanon, UAE and the Far East with great success.