A funny thing was going on in the chocolate aisle. People weren’t buying just chocolate anymore. They were buying flavours. Cadbury were happy with that. After all, they had more flavours than anyone else.

The flip side: The core Cadbury product, Dairy Milk, was losing awareness. 

How could they grow this core business but still hero Cadbury’s range of flavors? 

The answer to that was, FLAVOURISM, an inclusive, record-breaking campaign with engagement numbers that left industry averages far behind (not just in the chocolate or FMCG category, but across). A campaign that simply asked you a fun, friendly question: 

What flavor do you favor? And then showed you that there’s a Cadbury flavor for every person out there.