Head & Shoulders Charcoal

How a haircare brand helped customers choose mind over dandruff.
When so many haircare brands claim the same benefit, how do you generate excitement over a new variant that aids you in the same old battle against dandruff?
By being unconventional for a start. We decided to go disruptive with a visual language quite unlike any haircare brand in the market; and a campaign that extended across digital, OOH and POSM platforms and played up the charcoal advantage of the product - detoxing the scalp and thus freeing your mind from worrying about dandruff. And did it work? You bet it did.
1 million organic views in 48h for our influencer-led YouTube videos, over 3 million views acrossmajor digital platforms in KSA, interactive PR kits that were the talk of the town ….
Now, that’s what we call breaking the mould!

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