The Lacoste LIVE fragrance was created exclusively for young adults. It tapped into their psyche of having a new perspective on everything. Globally, the campaign gave them a new perspective of their cities - Paris, Spain & Brazil.We wanted to do something different locally. Instead of a new perspective of Dubai or Beirut or Jeddah, we gave young people a new perspective of themselves.We created an activation idea in malls where we invited youth to our stand, have them take their picture and then using air graffiti we let them play around with their image â€“ add graphics and even spray a message onto it. And besides seeing themselves differently, we gave those who bought the perfume the option of printing their image and pasting it onto the bottle.Judging by the queue at the stands and the smiles on our client's faces, we've added a new perspective to experiential communication.