OERO GAME OF THRONES
How a cookie brand joined the battle for the throne.
Game of Thrones Season 8 was the final season that everyone was looking forward to. Since this series is usually watched with delicious snacks and friends to share it with, we decided to use this opportunity to develop a campaign that was all about Snow, and Oreo.
The campaign aimed to leverage Oreo as the ideal snack to share while watching the finale and this was communicated through every touch point of the consumer journey - ecommerce, social media and through OSN, the exclusive provider of Game Of Thrones in the UAE and KSA.
So did we get the consumers excited about the fact that ‘cookies are coming’? Of course we did. All digital videos on YouTube generated a VTR score higher than the benchmark of 15% and the entire campaign enjoyed a reach of 58.5% across all the markets. Plus the posts on Instashop, a popular ecommerce site, delivered a conversion rate of 78.5% in less than 1 week. Now that’s what we call winning the throne!
How a chocolate brand decided to teach the world the joy of sharing everything, including the throne.
Cadbury Minis were always meant to be shared; and what better occasion than the Game Of Thrones final season that everyone was looking forward to. The campaign aimed to leverage Cadbury Dairy Milk Minis as the perfect snack to share and this was communicated successfully through every touch point of the consumer journey - e commerce, social media and through OSN, the exclusive provider of Game Of Thrones in the UAE and KSA.
So was Cadbury Dairy Milk Minis able to convince the world that sharing the throne was the better option? Not exactly. But we definitely convinced them that Minis were the perfect snack to enjoy while watching the show. The campaign brought about a 60% increase in sales on Instashop. Even the view through ratio on the YouTube assets was 17.7%, compared to the 15% benchmark.
Now, that’s what we call a success worth sharing.