PANTENE 3 MINUTE MIRACLE
How a haircare brand taught the world to erase summer damage in just 3 minutes.
Summers are bad news for hair in the region. There’s no escaping the damage it can inflict. Step outside, there’s heat and humidity. Splash into the pool, there’s chlorine. Looks like summers have the upper hand on your hair, right? Wrong!
With Pantene 3MM – a daily conditioner with a power of a mask – you can repair three months of summer damage in just three minutes. How should that make you feel?
Like Clara, confident enough to take on summer because she knows her hair is stronger than the damage of summer. We brought this attitude alive through a series of tense, Mexican-standoff-esque spots. Move over, Clint Eastwood. Clara is here.